Swiffer ad highlights a new type of normal

A recent advertisement from the cleaning company “Swiffer” differs from many ads seen on television. This commercial not only offers a glimpse into the life of a real family facing real challenges, but also reflects the reality of the diverse world we live in.

Emily Pate is a third-year student at Seattle University interested in Strategic Communications, learning Spanish, and working with non-profits. Her work for Rooted In Rights is focused on discussing current events in the community of people with disabilities. Her experience previous to Rooted In Rights includes writing broadcasts for KBOO radio in Portland, OR, and managing a neighborhood blog in the Seattle community. In addition to work, Emily enjoys drawing, spending time with her friends and family, and backpacking.