An entrepreneurial company is setting its sights on a different type of goal – not only inventing a better device, but changing perceptions and challenging stigmas as well. The CEO and co-founder of WHILL states that their “mission is to change the negative perception of the personal mobility device through design and technology.” The device has 4-wheel drive, and a small, tight, turning radius that makes it beneficial for inside and outside use. An ongoing KickStarter project is currently raising funds. The project has until 11 July, 2014 to reach its goal of $30,000.
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